Campaign Management helps your campaign staff set up and manage "basic" campaigns easily. For the purposes of this document, basic campaigns:
■ Contain few appeals and related solicitations
■ Generally use only one or two source codes per appeal
■ Use the Select and Send model – Select the target audience from the iMIS database or an external list, send communications to that audience, and track incoming responses
With Campaign Management, campaign staffers can:
■ Plan and define basic campaigns
■ Create and send appropriate communications material
■ Monitor campaign performance
What must be done before you can start?
You cannot set up a basic campaign until the following setup tasks are complete:
■ Define setup options for all campaigns
■ Set up security groups for campaigns
Putting it all together
The process of basic campaign management includes the following actions:
■ Plan the campaign
■ Define the campaign
■ Define the appeals and solicitations in the campaign
■ Specify communications efforts
■ Monitor and measure performance